Humans Are The Future Of AI

Kevin Collins is CEO of Charli AI, a leading Intelligent Content Services Platform provider that is building AI that makes work flow.

Forbes Technology Council |COUNCIL POST| Membership (Fee-Based)

AI has had a bad rap in recent years. It’s said to overpromise and underdeliver. Expectations were initially high, but the rollout of artificial intelligence left CIOs feeling frustrated and disenchanted. Many feel it’s not worth another try, and skepticism remains about AI’s ability to support businesses and bring true value.

But as with all things in life, we evolve, learn from mistakes and make things better. Failure is part of success, and we grow from it. I believe it is worth taking a look at the power of AI in its latest evolution and its ability to impact businesses in an exceptional way.

The initial deployments of AI taught the industry that it is not going to single-handedly revolutionize our workforce. For that to happen, we need humans to work alongside AI to benefit from it. There will always be a need for a human intermediary to build trust and interact with the AI as it learns and automates. That was the missing link.

What has become clear is the importance of focusing on the front end and how people deal with data and integration, not the back-end automation aspect. AI can’t just be the “black-box” that automates behind the scenes. The latest incarnations of AI can add context to the data, which turns it into content. And humans deal with content.

AI, of course, cannot solve everything, and there is still a margin of error. This is why humans are important. For example, if you put thousands of documents into your content services platform and there are several bad documents, they will quickly be identified and kicked back for correction. A human can easily review and correct a few incomplete files rather than having to go through thousands. Even the corrections become valuable learning for the AI to improve.

Working with some of the best data scientists, I’ve seen firsthand how this next generation of AI has the capability to do in a few hours what used to take several weeks. New products have a much higher degree of accuracy out of the box, whereas previously, it was poor at best and required a significant effort to train.

Today, AI is progressing toward human language capabilities to interpret and produce content that was unimaginable several years ago. It alleviates in-depth research, report writing, meeting summaries and action points and more into final reports that, with a quick review by a human, are “client-ready.” This means that humans can carve out time to do what they do best—be creative, be strategic, make decisions, close deals and engage with other humans.

Given hybrid work is a dominant theme in today’s marketing, combined with companies transitioning aggressively to the cloud, content management is now top of mind, and CIOs have tremendous pressure to deploy AI solutions to keep up with the competition and remain relevant. Add to this the “Great Resignation” and the data loss, and the need and potential for AI to do good are enormous.

With all these dynamics at play, AI cannot be static. It is important to keep improving and refining. As is the case with many companies, our data scientists never stop curating and updating the models, constantly feeding data to keep them accurate. They are also exploring new models, new pipelines and new orchestrations that continuously advance our customers’ capabilities.

It is also important to keep people engaged and involved in the process. Most companies say their biggest asset is their people, and AI can certainly help with that. High-performance employees lead to satisfied customers, which builds successful businesses.

I firmly believe that AI can and will be a game-changer for businesses and for the humans that run and work in those businesses. By saving time, making things simpler and therefore making space for humans to do what they do best, the progress of AI shows considerable promise for everyone. What could be more valuable than that?

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